About Us
Enhancing customer experience, maximising value, fostering growth, and seizing opportunities for clients.
Who We Are
Oredja is a consulting firm, that enables clients to deliver a seamless customer experience and exceptional value to their clients, fostering revenue growth and enabling you to take advantage of every opportunity.
We believe that complexity is the enemy of efficiency and that human connection is the key to success.
With this in mind, it seemed important to us to look at things differently to bring new and innovative solutions and offer a full 360 comprehensive approach to challenge conventions and deliver the best to our customers.
Our Approach
Our methodical approach is straightforward, agile, and readily adaptable to meet the unique needs of any customer. Once we embark on a journey with you, we will collectively navigate through specific phases:
Exploration
Before starting, we assess your organization’s change readiness, identifying gaps and exploring strategy, roles, teamwork, and priorities, resulting in a roadmap for your desired outcome.
Engineering
We gather insights on future requirements, business cases, and selected options, defining plans with a focus on change management, metrics, and alignment. The final step is confirming expectations before moving to execution.
Execution
Success is achieved through rigorous testing against predetermined requirements. A strong commitment to communication and training is crucial, and as new roles commence, increased accountability ensures sustainable business practices. This phase encompasses testing and configuration, communications and training deployment, piloting, measurement and refinement, and deployment (roll-out).
Evaluation
This phase is essential for measuring success, ensuring the leverage of new initiatives and technologies to gain returns. It provides tools and KPIs to monitor ongoing performance against goals, continuously creating new success measures. The process includes monitoring and tracking, refining and optimizing, and renewing and revitalizing.
Our People
Our partners put our clients first, with a relentless focus on championing bold ideas that help them achieve the extraordinary.
On every team, you’ll find passionate, collaborative people who care for you and your success.
Djamel Rezzig
Co-Founder at Oredja Trading
Djamel is a strategic leader and versatile consultant, renowned for transforming businesses in the Middle East. Certified by Harvard, IMD, and Manchester, he specializes in Digital Transformation, PMO Governance, and Sustainable Business Strategy. Since July 2018, Djamel has independently led numerous transformative projects in cities like Singapore, Paris, and across North America and Turkey. He excels in diagnosing organisational issues and implementing effective solutions, enhancing efficiency and productivity. His expertise spans various industries, making him a sought-after consultant for driving change and improving business operations globally.
Aurelien Barreau
Managing Partner at Oredja Consulting
Co-Founder at Oredja Trading
Aurelien is a global consultant and managing partner at Oredja with a 23-year career in Retail, Wholesale, and E-commerce, both B2B and B2C. He is a sought-after expert in the Middle East and Africa, bringing extensive knowledge and a vast network. Based in France and the UAE, Aurelien excels in Private Label Creation, Merchandise Excellence, and Omni-channel Retail Leadership. He drives growth and fosters high-performing, innovative teams. His entrepreneurial spirit has been pivotal in establishing and expanding Oredja, guiding companies through transformative changes with expertise in Sourcing, Merchandising, and Strategic Planning.
Gwenaelle Batteux
Senior Consultant at Oredja Consulting
Gwenaelle Batteux brings over 8 years of retail expertise, with extensive experience in diverse markets and distribution channels. For the past 5 years, she has focused on the Private Label industry, working with both suppliers and retailers. Gwenaelle has collaborated with major retailers in physical and online stores, especially in the Middle East, Africa, and India. She has held key roles as Head of Sales, Head of Sourcing and Product Development, and most recently, Private Label Director, managing comprehensive programs. Her deep understanding of Private Label dynamics and dedication supports our partners and clients in achieving their goals and driving success.
Join Our Team
of Experts
From the start, we’ve been very selective about who joins the Oredja Consulting Team – a fusion of passion, expertise, and a shared desire to contribute to an exceptional team. Recognizing that our people distinguish us and propel success for our clients, this discerning approach has resulted in an impressive track record across the industries we serve.
We provide a distinctive experience for talented individuals seeking exciting opportunities and substantial challenges. Joining Oredja Consulting means entering a dynamic career where you will encounter encouragement and support, fostering both personal and professional development to maximize your potential.